Fashion design as a self-branding strategy: methods of personal image building by media influencers

Abstract

This article examines the role of fashion design as a strategy for self-branding and explores how media influencers construct and promote their personal image through digital platforms. The study analyzes the methods influencers use to engage their audience, shape public perception, and enhance their visibility in the fashion industry. Emphasis is placed on the interplay between visual content, personal storytelling, and social media interactions. The article also highlights the impact of influencer-driven branding on both global and local fashion markets, providing insights into effective strategies for aspiring designers and content creators.