The “Cultural Managers of New Uzbekistan” Program as an Innovative Technology in Providing the Cultural Sector of Uzbekistan with Qualified Personnel

Abstract

This article is dedicated to current issues concerning the provision of highly qualified personnel to the field of culture and art in Uzbekistan. It addresses the necessity of improving the system of training cultural managers from a scientific and theoretical perspective. Furthermore, through an analysis of existing cultural institutions and specialized educational establishments in the republic, modern human resource management models are highlighted. The article examines the “Cultural Managers of New Uzbekistan” program, established at the State Institute of Arts and Culture of Uzbekistan, as an innovative pedagogical and organizational technology. The distinctive features of this program specifically its scientific rationale regarding its role and importance in integrating theoretical knowledge with real-world practice as well as its effectiveness in personnel training, are analyzed. The substance and essence of the contest stages organized within the program, such as “Creative Presentation”, “National Video Content”, “Battle of Knowledge”, “Marketing Challenge”, “Innovative Project”, and “Stage Performance, Speech Culture, and Image”, are revealed. It is demonstrated how these stages serve to develop digital skills, strategic planning, marketing, project management, and communicative competencies in future specialists.