Abstract
This article analyzes the importance of cultural and art institutions, in particular theaters and cultural centers, in the development of the tourism sector. Cultural and art institutions are considered the main spiritual tool for promoting our nationality and play an important role in increasing the tourism potential of the regions. It is shown that through the activities of theaters and cultural centers, the content of tourist creative services and products can be enriched and a cultural experience can be created for tourists. The contribution of cultural institutions to the development of the local economy and social stability is also highlighted.
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